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October 18, 2009

Auto Briefs

Tesla mechanics to make house calls and the Michelin Man returns in a super new ad

Tesla Roadster

Tesla

Tesla mechanics to make house calls
Tesla Motors is launching a maintenance plan where mechanics travel to owners' homes or offices to perform repairs and tune-ups. Tesla, which makes the $109,000 Roadster electric car (right), says the plan is convenient for customers, while cutting costs by making a large network of Tesla service locations unnecessary. The carmaker will charge $1 for every roundtrip mile its technicians travel, from showroom to garage, with a minimum charge of $100 per trip. For the Tesla driver in Seattle, where the company has a showroom, the cost won't be much. But for owners in Honolulu, that's a charge of about $4,800 per trip -- not including the cost of repair.

--Associated Press

Michelin Man

Michelin

Michelin Man is back -- as a super hero
Fear not, the Michelin Man is doing battle with the evil gas pump that sucks money from drivers' wallets. That's the theme of Michelin's latest TV spot unveiled this month as part of the French tire company's new global advertising campaign. While the look of the Michelin Man -- who was first created in 1898 -- may not be changing much from its recent versions, he'll be getting a new role as a superhero. In a new TV spot that recently began airing, the Michelin Man battles a rampaging gas pump by hurling tires that he pulls from his own body.

--Associated Press

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